If my daughter only had 3 white dresses, I wouldn't need a custom closet!

People often ask what inspired me to design organizational products...if they are close friends they might be politely refraining from mentioning that I'm not the most organized person. It's true. The elementary school secretary had us on speed dial for late permission slips. But one day when I was drolling over a custom closet ad, I realized "If my daughter only wore 3 identical white dresses, I wouldn't need that beautiful closet." Whose child does? And would I want that?

I get positively misty-eyed when I picture all of you out there with your wonderfully messy lives -- mud-caked shoes, piano music, ticket stubs, stray socks, knitting needles, sketchbooks, snow boards, crossword puzzles -- all of these objects that hint at the inner world of your interests and passions. If my products -- whiteboards or future offerings -- help you spend a little more time on those favorite activities, I'd feel very satisfied indeed.

p.s. I still want that custom closet.